Wanna Know a Secret? If there’s one thing I’ve learned over the past few years in the online marketing space, it’s the importance of leveraging the expertise of a mentor. My mother used to say to me and my 5 siblings: “I’m not a #%$! octopus!” (Usually uttered out of frustration.) But it was an effective way to get us to understand that she could only do so much. She couldn’t do everything, like we always assumed she could. Words to live by!

As much as we might like to have the efficiency of extra hands to help us juggle daily tasks, we are only human after all. When it comes to running your home business, you’ve still got limitations on your time and talents. This is where a mentor can be so valuable.

Mentors can help significantly shorten your learning curve, as well as give you valuable feedback you wouldn’t otherwise get on your own. Mentors let you lean on their knowledge, expertise, leadership and proven systems to shadow their success and learn hands on. Mentors help you grow and develop your home-based business faster, and with earnings that rival and even surpass many traditional brick and mortar businesses.

Jack-of-All-Trades, Master of None

As a solopreneur, it’s easy to fall into the trap of thinking you have to be a jack-of-all-trades. (Or Jackie, as the case may be…) There’s nothing wrong with wearing several hats, we all do, but the danger comes in thinking you can do it all yourself. Wouldn’t it be nice to be able to bounce an idea off of someone else?

That’s tough to do when you’re a home business owner. What if you could ask a question and get 20 useful, relevant answers back? Wouldn’t that be valuable to you as a solo home business owner? The very nature of “home business” means that you’re likely a one-woman or one-man show. How could you possibly do everything you need to be successful, all on your own? You’re not a superhero, after all! No one person who is successful does it all themselves. They leverage the help of others by way of a mastermind group it’s kinda like a business co-op! They’re all around you, yet you may never have heard of them or didn’t think that you could be a part of one.

Alignment + Leverage = SUCCESS

The good news is, there are many mentors available to you. The bad news is, that there are many mentors available to you… who claim to be the real deal and who are all-too-eager to take your buck. You’ve probably seen them, and perhaps even had dealings with one or two in the past. (Can you say ICK?!) The trick is to find the right mentor who walks the talk. In my book, that means professional, ethical, and proven:


A leader in the field and in the industry, an effective communicator, a responsive business coach as well as role model.


Demonstrates transparency, high level business principles, committed to providing outstanding value, holds a genuine interest in your success, has a huge base to validate authenticity


Results-based track record with training and materials that demonstrates their mastery, provides actionable steps and systems that are easily duplicated. It’s all about aligning yourself with the right people who will have your back and who will guide and support you on your journey, not take your money and rush off to their next big launch. Those types are a dime a dozen. (More ICK!)

So, then look for someone who IS in it for the long haul. Ask yourself, who has the systems in place? Who has the track record, and the proven results, to back up what they’re saying? Who tells it like it is and lays out exactly what to do? Who really wants you to succeed? Find a mentor and you will succeed exponentially faster!

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