Many Business that has blogs need to adopt appropriate interactions and manners to stand out from other business blogs. Business Blog etiquette is essential if you want others to take your business seriously. Get noticed because of your professionalism by keeping a superior business blog etiquette.
Rule #1 – Keep you, readers, in mind.
Business blog writing is not for you but for your audience to learn about your business and to build trust with that audience. Remember that you are the expert on the topic and your readers may not necessarily know what you know about the topic you are writing for. Always write for the audience member who needs more information from the beginning of the article. Write what your audience members will need to read in order to understand the topic as well as you.
Find out how much information your audience needs by researching with sites like Google Trends. These social platforms help you connect with your readers and discover what they are searching answers for. If you use complicated terminology, be sure to define it but try to stay away from too much so you don’t deter or bore your readers. They want to enjoy their reading more than they want to feel like they are taking a college course on the topic (for the most part).
Rule #2 – Don’t link so many things to your blog that it starts to look like a colorful display of black and white and blue lines throughout from all the interlinking.
Relevant links that are helpful to your audience are ok, but interlinking too many things becomes distracting and annoying and is a complete turn-off. It’s kind of like turning on a movie and continuously running into ads when all you want to do is watch the movie.
When you link to older posts in your new posts, you can drive traffic to the articles that may need more traffic overall. Be selective about the keywords you use so that your search ranking is appropriately affected by your choices. Don’t do too much or your site will look just like a spammy mess.
Links are generally made to help further clarify the content you have written. Make sure you selectively choose linking that is relevant and applicable to your article and enhances the reader’s experience. Be sure to have links open in a new window so their reading of the initial article is not interrupted.
Rule #3 – Interact with your readers via comments
Both positive and negative comments can be valuable in adding additional content to your site. Positive comments are like pats on the back and negative comments are useful in creating great conversations about your topic and therefore driving more traffic.
Approach negative comments with stride, respond, and watch your activity continue to grow. Always answer your comments and keep your blog “alive”. Comments can help drive your own writing too and give you content for future posts.
Rule #4 Reference where you get your content.
Don’t plagiarize. It’s annoying and stupid and if you like what someone wrote and you can’t share it, then by all means share, but be sure to properly credit the author and place a link to the article for your audience to reference. This practice will give your blog more credibility and may even help you acquire more readers.
In addition, don’t be a photo thief. There are plenty of affordable stock photo images out there that you can use for your blog. Some are even free as long as you credit the artist. If you can’t stand giving credit, then go out and buy a nice camera and learn how to take killer photos yourself.
Rule #5 – Offer White Space
Don’t just type a bunch of stuff on top of the text, on top of the text, and on top of that text. Too much text bulked in one area becomes a visually daunting task to some people and they will immediately be turned off from your blog. If you have a lengthy blog post, consider breaking it up into a part by using visuals, headlines, or lists. Too much bulk without breaks in between is just too much and can end up hurting your blog.